CRM EXECUTIVE
- Salary: £30k plus great benefits
- Location: Hemel Hempstead
- Permanent position
- Office based 4 days pw
I’m working with an instantly recognisable entertainment brand based in Hemel Hempstead to find a CRM Executive to join their growing team. They are looking for an experienced marketer with experience of end to end email campaign management and automation experience. Experience using Bloom reach CRM system would be useful but not essential.
Key Responsibilities:
- Create and deliver the creative and content for email campaigns. Someone able to come up with original and creative content will do well in this role
- Set up automated email campaigns
- Target the campaigns to certain customer groups
- Use Google Analytics to assess the campaigns success and use the data to make amends to future campaigns and increase success
- Tag and test the emails to ensure they render correctly
- Drive email marketing campaigns to drive customer acquisition and retention
- Ensure the CRM system (Bloomreach) is kept clean and up to date
- Work with wider teams internally to generate new and creative ways to engage the customers
Experience Required:
- Previous experience in a CRM/email marketing role is essential
- Experience using CRM systems to drive email campaigns is essential
- Knowledge of Bloomreach CRM is useful but not essential
- Knowledge of automation and how to set this up
- Comfortable working with and collaborating with stakeholders at all levels- both internally and externally
- Knowledge of Microsoft tools- Outlook, Word and Excel
- Able to write engaging and creative copy
- Knowledge of marketing and email marketing terminology
- A strong analytical mindset
Want to find out more or apply? Get in touch with Patrick Wells