ACCOUNT DIRECTOR - Experiential, FMCG
- Salary £45,000 to £55,000 plus great benefits
- London based
- Hybrid working- 3 days in the office
- Experience delivering end to end B2B experiential campaigns for FMCG clients is essential!
Premier Resourcing has partnered with an award-winning integrated agency in London who specialise in delivering B2B experiential campaigns for exciting FMCG brands. This is a brand new role.
They are looking for an Account Director to project manage the end to end delivery of the campaigns for key clients. This includes: strategic campaign creation, experiential, POS, production, shoot management, print, advertising, brand activation, content creation, proposals, pitch management, social media and digital.
You will have experience working directly with key clients and be commercially aware to identify opportunities for new business growth. Experience pitching for new business is required.
Key Responsibilities:
- Work with leading FMCG clients to deliver end to end, full mix B2B communications campaigns. Targeting retail, convenience, wholesale and out of home market communications channels
- Drive campaigns to increase brand awareness and ultimately drive B2B sales of the products
- Utilise a broad range of marketing and communications channels to ensure campaign success: strategic campaign creation, experiential marketing, POS, production, shoot management, print, advertising, brand activation, content creation, proposals, pitch management, social media and digital marketing
- Identify opportunities to grow revenue from existing accounts and identify new clients who can benefit from the agency’s services
- Pitch for new business- Able to create pitch decks
- Delivery quality campaigns with a focus on exceptional client care
- Understanding communication touch points and how to utilise these to maximise customer engagement
Experience Required:
- Proven experience managing end to end 360 multichannel campaigns for FMCG clients is essential
- A deep understanding of retail, convenience, wholesale and out of home market communication channels
- A strategic mind, able to create unique and engaging integrated campaigns but also comfortable getting hands on with the delivery
- Experience delivering B2B experiential campaigns is essential
- Confident managing photo and video shoots. Including content creation call sheets and editing
- Able to deliver POS and understand how to make a brand stand out
- B2B experience working in the trade sector- retail, convenience stores, grocery stores, whole sale specialists etc
- A broad skill set covering- production, brand activation, advertising, content creation, social media, creative, print, digital advertising
- Able to project manage end to end campaigns but also comfortable getting hands on with delivery
- Able to identify opportunities for new business. Including creating decks and pitching for new business
Benefits:
- Salary of £45,000 to £55,000
- An opportunity to work with instantly recognisable global brands
- Pension
- Flexible working- 3 days in the office
- Private healthcare
- Able to work with instantly recognisable global brands
- Day off for your birthday
- Summer and Christmas parties
- Much much more